The Double-edged Sword: The Roles of Cognitive Load and Social Capital on Facebook Usage Intention
碩士 === 國立東華大學 === 企業管理學系 === 106 === Facebook is the most popular social network site in the world. This study focuses on the roles of cognitive load and social capital that affect Facebook usage intention based on cost-benefit theory. This study examines the relationship among perceived website com...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7sjn2q |