A Study on the Relationships Between the Attributes and Prices of Wood-Based Chairs and the Consumer Purchase Decisions

• Main Authors: Jun-Jie, Huang, 黃俊傑
• Other Authors: An-Sheng, Lee
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/ubmw7f

碩士 === 國立嘉義大學 === 木質材料與設計學系研究所 === 106 === The main purpose of this paper is used by the large sample theory. The purchase decision and price are discussed by consumer in the purchase of wood furniture, and find out of the consumer's main decision and consideration. Accordance of this article to explore the consumer and wood furniture, in the normal person buy wood furniture price. We can know in the 23 million people in the one standard deviation, the probability of the normal person to 15.64 million people. Therefore, we can study the large sample theory. The study began in December 2016 to investigate consumers. It issued 50 questionnaires to recover 31 valid questionnaires. The questionnaire is enough to be analyzed by the large sample theory. The result shows that the consumer chose the price, comfort and durability of the main decision making factors of the wood furniture, and the considered factor is function, durability and appearance. Durability is not the main factor in the both, but it is essential to most consumers. The study found that the degree of education is also a main factor affecting consumers and the price has a positive relationship, that the consumer's personal factors are not influential. Buying wood furniture is only about consumer preferences. The consumer's perception of wood furniture prices does not affect the consumer's purchase of wood furniture for higher prices. As a result, we can buy the price of wood furniture by consumers between NT$2000 to NT$3000.