Investigating the Key Factors Affecting Consumers' Repurchase in Brand Cosmetics A Case Study of Female Consumers
碩士 === 國立彰化師範大學 === 資訊管理學系 === 106 === Abstract Since ancient times, beauty has always been a human nature. Although beauty has not been a woman's patent as a result of the advancement of the times, women's consumption is still the mainstream of the market. Aesthetics have evolved from the...
Main Authors: | Lu, Mei-Yu, 盧美玉 |
---|---|
Other Authors: | Wang, Yi-Shun |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/pm4xcz |
Similar Items
-
The Influence of Brand Image and Advertising Spokesperson on Female Consumers Purchasing Cosmetics
by: Sheng-Chieh Cheng, et al.
Published: (2006) -
A Study on the Impact of Brand Awareness on Female Consumers Purchasing Behavior of Department Store Cosmetics — The Case for Female Consumers in Hsinchu City.
by: Chiang, Yu-Chieh, et al.
Published: (2015) -
The Research of the Influential Factors on the Repurchase Intention of Female Consumers
by: Wu, Hua-Yang, et al.
Published: (2012) -
The Study of Influence Factors on Consumer’s Repurchase same Brand Car
by: KU,CHI-HAO, et al.
Published: (2016) -
On the Application of Text mining to the key factors of cosmetics consumers
by: Pin-Hsiu Chen, et al.
Published: (2018)