Removal Behavior of Mobile App based on the Theory of Reasoned Action

• Main Authors: Chen, Ko-Ling, 陳科伶
• Other Authors: Wang, Yi-Shun
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/4ca6wh

碩士 === 國立彰化師範大學 === 資訊管理學系 === 106 === Mobile devices become more and more popular, Alibaba which is a quite substantial business, drives the growth of the Internet, and e-Commerce also gets a significant growth. All these factors make "Responsive Web Design" and "Web Application" become a trend. The most important thing is these technology can accelerate App developing, and solve problems of systems or post news immediately. Therefore, except attracting user to install Apps and upgrating user's intention of use, we should avoid the havior of remove the Apps in practice. And then continuing to notice the important information, or upgrate the version to improve the experience of use to enhance user's attachment. This is also an interesting issue. Based on Theory of Reasoned Action, I add factors include Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Compatibility in this scale, to analysis the relationship of impacting on Removal Intention and Removal Behavior. Besides concerning the behavior of user, also expecting to be beneficial to personal job. we can grasp the reason of removal apps, that makes us to avoid to make mistake and improving our capability and experience.