The Relationship between Corporate Social Responsibility Honors and Negative Events

• Main Authors: Hsu, Ya-Chu, 許雅筑
• Other Authors: Chen, Chieh-Shuo
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/naad7k

碩士 === 國立彰化師範大學 === 會計學系 === 106 === In recent years, environmental pollution and food safety problems have caused serious problems for people in the country to pay more attention to whether the company complies with the ethical rules, and has also caused discussions on the issue of “corporate social responsibility” among governments, enterprises, and investors. In order to obtain the investors' favor and gain the trust of investors, the company began to actively participate in the corporate social responsibility awards competition. However, does the company's social responsibility honor indicate its commitment to investors, not its reputation? This study used listed companies from 2008 to 2016 as research objects to discuss the relevance of CSR honors and negative events, and to consider the factors of corporate governance. The empirical results show that CSR honors and negative events have a significant negative relationship only when use Global Views CSR Award as CSR honor. The company that has won the award for Global Views CSR Award is more successful than other award-winning companies. In corporate governance, the proportion of pledges by directors and supervisors is significantly positively related to negative events. The higher the ratio of pledges by directors and supervisors, the more likely the interests of directors and supervisors are inconsistent with shareholders, thus increasing the probability of engaging in negative behaviors. However, there is a significant negative correlation between the proportion of managers holding shares or the accounting firm’s industry experts and negative events. The result of manager’s shareholding ratio tends to the benefit convergence hypothesis. When the manager’s shareholding ratio is high, it will maintain the company’s reputation and take the interests of shareholders as the priority consideration. In the CSR honors and corporate governance section, the results show that there are indeed significant endogenous issues between the two. In addition, this article also finds that companies operating in a family-type business, if the chairman of the company is concurrently the general manager, will increase the probability of occurrence of negative events. Firms that show the family business model may be more likely to shield the negative behavior of family members. However, if the non-family management company is the same person as the chairman and the general manager, it will be able to reduce the incidence of negative events because it can better understand the overall situation of the company.