| Summary: | 碩士 === 國立彰化師範大學 === 會計學系 === 106 === Most of Taiwan's water hardware industry is concentrated in the top of Fancheng
Town, Lugang Town, Changhua County (formerly known as Top Fanpo), which is an
important industrial base in Taiwan. However, with the sharp increase in domestic
wages, the local water-head industry of Dangfanpo also faces the same. Increasing
wages and rising costs have caused the industry's price in the market to gradually lose
its competitive advantage, forcing some operators to move their factories to Southeast
Asia and Datun, while those staying in Taiwan. It is necessary to adapt to the pressure of
global competition and low-priced markets in emerging countries. Faced with changes
in the domestic and international industrial environment, Taiwanese manufacturers that
have lost their advantages have to transform to ensure their own competitive value in
the market and achieve sustainable business. The goal.
This paper explores the past and current situation of Taiwan's faucet industry,
using case analysis as the main research method, and selects a L company that has been
established for more than 30 years and has a certain market scale and created its own
brand business as a case study company. Through in-depth interviews with senior
executives of Case L Company, and direct observation and analysis of relevant archives,
this study attempts to identify the possible competitive advantages and disadvantages of
domestic faucet industry in view of the current marketing strategy of L Company. And
put forward the analysis and suggestions that are beneficial to the company, and hope to
be a reference for decision makers.
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