A Study of the Relationships among Franchise Beverage Store Brand Equity, Service Quality, Sales Promotional Activities and Purchase Intent Relevance
碩士 === 國立彰化師範大學 === 財務金融技術學系 === 106 === Taiwan's franchised beverage stores are expanding, and the expansion of stores has rapidly and continuously developed new brands. The turnover has also increased year by year. As consumers' preferences continue to change, various businesses continue...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7aqh5 |