An Exploratory Research on Flipping the Catering Market-the Case of UberEats

• Main Authors: Yang, Hui-Hsuan, 楊蕙瑄
• Other Authors: Chang, Shih-Chi
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/mgughw

碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === As Internet based mobile device evolves, and local family structure changes, the popularity of dining out increases significantly, thereby triggering the emergence of online food ordering platforms. Regardless of time and place, food delivery service is at one’s fingertip, which causes the rise of stay-at-home economy. How enterprises grasp and satisfy consumer's needs effectively becomes the key to success. This research reviewed previous studies on the technology acceptance model (TAM), the unified theory of acceptance and use of technology (UTAUT), and on perceived critical mass. Four focus groups were conducted, with six participants each. The research discovered the cognition key most, consciousness usability, consciousness interesting, the platform service and the response choose the use good food for as the major factors in selecting online food ordering platforms. The preliminary study model obtained from the research also contributes to future studies.