The Relationship among Advertisement Appeals, Emotions and Behavior Intention
碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === Due to the popularity of smart products, people often indulge in the use or viewing of social media. More and more people share their favorite video advertisements on social media and continue to forward them through social media. The advertisement that could o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28h5tt |