The key success factors in the development of professional stores: Take second-hand cars as an example

碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === Retailers are constantly changing. The industry continues to break through the status into a lively and vibrant community. It is a field where people enjoy shopping, life, entertainment, dining and fashion trends.With the progress of industrial and commercial s...

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Bibliographic Details
Main Authors: Chang,Yung-Yen, 張詠彥
Other Authors: Chang,Shih-Chi
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/25k47a
Description
Summary:碩士 === 國立彰化師範大學 === 企業管理學系 === 106 === Retailers are constantly changing. The industry continues to break through the status into a lively and vibrant community. It is a field where people enjoy shopping, life, entertainment, dining and fashion trends.With the progress of industrial and commercial society, people demand more and more of the vehicle transportation. However, the demand of the vehicle is increased. It not only promoted the sale of new car, but also increased the quantity of circulation for used car. Therefore, no matter new car business store or used car company set up mushrooming. This research would explore about the type of professional stores, the development of professional stores, and the development of used car market in professional stores. More importantly thing is that what is the key element for building a large professional store? This study analyzes the used car wholesale in Taiwan from the perspective of used car sales. To understand the changes of market structure, firm behavior and business performance. And observe the important factors affecting the development of used car sales. The study found that the use of second-hand car malls has its own necessity, but it also needs to take into account the comfortable shopping environment, convenient transportation and parking space. Even multi-level shopping options, such as: the car out of the surrounding services and leisure, entertainment, enjoy food and other places to meet all needs of a car shopping mall.