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• Main Authors: Chia-Hsing Lee, 李嘉興
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/667725

碩士 === 國立中央大學 === 高階主管企管碩士班 === 106 === Leasing rather than buying a car is developing rapidly in China. Along with the skyrocketing development of the car loan and leasing business industry, more and more people are stepping in this industry. Moreover, with the government’s subsidy policy and the wide-spread propaganda in the network, many different market opportunities have popped up. This study will perform an in-depth analysis and evaluation of the innovative business model of Chinese electric cars. First, we will investigate the current situation of the car industry and the developmental situation of new energy cars. Then, based on the business model raised by Osterwalder and Pigneur (2010), we will further analyze the leasing rather than buying business model for new energy cars and its future development in China. This study will be performed on a qualitative basis. The research subject will be the innovative business model of Chinese electric cars and a profound analysis and evaluation will be made on leasing rather than buying. This study is intended to investigate the developmental situation and its innovative business model of Chinese electric cars and the investigation will be focused on the approach of leasing rather than buying. Since the nature of this study is to interpret issues, it is therefore suitable for using the case-study method in the qualitative study. This study will secondarily use data collection and the interview-with-industry-experts method. The conclusion of this study includes: 1. New energy cars will become the mainstream on the future Chinese car market. 2. The leasing rather than buying business model is crystal clear and feasible. 3. Business providers should well discipline themselves to minimize the leasing rather than busying risk and drawback. For the leasing rather than buying business model for the electric car industry, this study would recommend: 1. Boost the professional knowledge of car loan and leasing services. 2. Boost the professional knowledge of bank car loads and company financing. 3. Keep track of the latest market information and trend. 4. Be well prepared with the competitor analysis and the countermeasure. This study proposes recommendations for the future research direction, which includes: 1. Perform a quantification study, the result will be more meaningful. 2. Continuously trace the future development of the electric car industry. 3. Perform an in-depth analysis for other business models of the electric car industry in the future.