Investigating the effect of gas price on purchase of consumer products
碩士 === 國立中央大學 === 企業管理學系 === 106 === The research in this paper mainly discusses the effect of gas price purchase of consumer products in Taiwan. At present, the existing research focuses on the impact of gas price changes on the macroeconomics, such as stock price, consumer price index, consumer co...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55uncn |
| Summary: | 碩士 === 國立中央大學 === 企業管理學系 === 106 === The research in this paper mainly discusses the effect of gas price
purchase of consumer products in Taiwan. At present, the existing research
focuses on the impact of gas price changes on the macroeconomics, such as
stock price, consumer price index, consumer confidence index and other
relevant macroeconomic indicators. There is no research to study the impact
of changes in gas prices on microeconomics.
The data is usd from one of medium-sized supermarket in Taiwan in
2002.Uses Pearson Correlation to find out the product category which
selling volume is significantly related to gas prices. Then use the linear
regression model to find the regression equation of the selling volume and
gas price of the category products.
In this study, a total of three large categories and five categories and
twenty-one small categories were found to be significantly correlated with
gas prices. And found nineteen small categories of linear regression
equations to predict the selling volume, and this study only needs the
product number and selling volume of each transaction for data
classification and analysis, compared with the previous data mining
methods this paper provided an alternative comparable method of analysis.
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