| Summary: | 碩士 === 國立中央大學 === 企業管理學系 === 106 === Nowadays, the rise of science and technology has changed the way people communicate. Social network has become the main way for people to interact with each other. The current knowledge-based question and answer platform has gradually taken in the concept of social networking and built a network-based community. In the knowledge community, pure question and answer form are no longer the mainstream. Instead, more elements form the “social network” among people have replaced the traditional one. China's knowledge sharing platform, Zhihu, is a very classic case.
This study aims to explore the application of platform management under the "service-dominant logic" by redefining “services” through theoretical analysis and emphasizing their importance. We analyze how to improve the connection between users in the social network and increase the value between users through taking “Zhihu” as a platform in this research. We provide a new angle to see how Zhihu makes their participants to exchange and achieve its goal "to share your knowledge, experience and insights with the world."
Through the analysis of practical application of Zhihu, we understand thoroughly about its mechanism, the concept, and theory of service. Zhihu is now confirmed to be a positively-cycled ecosystem and we provide a practical application for platform operators a new aspect to build and design service platform mechanism better.
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