LINE Pay quality, perceived value, convenience, and loyalty: Affected by satisfaction and switching costs
碩士 === 國立中央大學 === 企業管理學系 === 106 === As prior research on mobile payment in Taiwan focused on the stage before using the service, rather than the re-use and extensive use of the service, the present research explores factors influencing current or past users loyalty of LINE Pay. Mobile payment quali...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7r4xhp |