Disposition to trust and intention to participate in Airbnb: Mediated by trust in platform, trust in provider, and perceived risk
碩士 === 國立中央大學 === 企業管理學系 === 106 === Although prior research had shown the important role of trust in sharing economy, it was rarely explored further. Based on the model proposed by Mittendorf (2016), the present study included an antecedent of trust: disposition to trust, separated trust into trust...
Main Authors: | Nien-Yun Yu, 尤念筠 |
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Other Authors: | 杜秉叡 |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/xcug2n |
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