Disposition to trust and intention to participate in Airbnb: Mediated by trust in platform, trust in provider, and perceived risk

• Main Authors: Nien-Yun Yu, 尤念筠
• Other Authors: 杜秉叡
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/xcug2n

碩士 === 國立中央大學 === 企業管理學系 === 106 === Although prior research had shown the important role of trust in sharing economy, it was rarely explored further. Based on the model proposed by Mittendorf (2016), the present study included an antecedent of trust: disposition to trust, separated trust into trust in the platform and trust in the provider, and explored the mediation of perceived risk between trust and intention to participate in Airbnb. Using the Internet to collect data, 330 valid questionnaires were retained and analyzed using SmartPLS. Results showed: (1) disposition to trust is positively related to trust in the platform and trust in the provider, (2) trust in the platform is positively related to trust in the provider, (3) trust in the platform is positively related to intention to participate in Airbnb, and (4) perceived risk mediates between trust in the platform and intention to participation in Airbnb.