A Comparative Study on the Growth Strategy of Hotel Group : Case Studies of A and B Hotel Group
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 106 === The purpose of this study is to compare the development and growth strategies of the two Taiwanese hotel chains. It also explores whether local Taiwanese chain hotel groups can maintain their competitiveness in the Taiwan tourism market under the influenc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sn4p5b |