Sadness or Inspiration? Examining the Interactive Effects of Temperature and Donation Appeal on Charitable Giving
碩士 === 國立交通大學 === 管理科學系所 === 106 === People have different behavioral patterns, ways of thinking, and psychological mechanisms at different temperatures. For charities, it’s important to design different donation appeals in different temperature to make sure that people would take time to feel the s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5hfwsd |