An Investigation on the Interrelationships between Brand Image and Consumer Satisfaction and Consumer Loyalty -A case of A Company
碩士 === 國立交通大學 === 經營管理研究所 === 106 === This thesis takes the French cosmeceutical skincare brand, Eau Thermale Avène in Taiwan market as survey target, to examine the determinants of the relationship between brand image and consumers’ satisfaction and loyalty, and also discuss the influence of servic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4mf4kr |