A Study on the Impact of Store Atmosphere and Experiential Marketing on Purchase Intention at Furniture Hypermarkets－ A Case of Consumers in Taichung City
碩士 === 國立交通大學 === 管理科學系所 === 106 === In recent years, many furniture hypermarkets with new consumption concept of one-stop shopping begin to rise.With the changes in consumption pattern, consumers care not only the quality or price of products but also the experience and feelings. Therefore, how to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g4qq6n |