| Summary: | 碩士 === 國立交通大學 === 運輸與物流管理學系 === 106 === Nowadays, due to the convenience of the Internet, and the channels for purchasing air tickets are becoming more and more diverse, many travelers will search for and purchase air tickets through the Internet, which provides information and services that the people really care about to enhance their loyalty. In order to understand the preference of the channels which provide different information and the importance when the traveler purchases the ticket on the Internet, this study constructs logit model to analyze the traveler's choice behavior, and also apply latent Class model to analyze the differences in selection among different groups. Results from multinomial logit model shows total flight time, ticket price, service for changing and canceling tickets, providing free Wi-Fi, checked baggage, information of changing tickets, Information of baggage and price, usage of channels, etc. are important factors for travelers to consider the choice of channels. And through the questionnaire and the results from models, travelers are more concerned about information of changing tickets and Information of baggage, and less concerned about the information of the electronic devices on board.
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