| Summary: | 碩士 === 國立交通大學 === 運輸與物流管理學系 === 106 === The previous studies shown that emotion and stress are the major factors of impulse purchases. Nevertheless, these studies seldom discuss about the effect of psychological distance; however, they found out less time and distance will increase passengers’ impulse purchases. Moreover, psychological distance will affect the diversity of products which passengers purchase. Also, an intimate companion causes the rising of passengers’ impulse purchases.
This research is based on the passengers departed from TPE Airport who shopped at duty free area. Over 350questionnaires, 171 are adoptable. The result shown the following points of view: (1) By different distance and time, it creates various results in impulse purchases. (2) When the companion is more intimate, the emotion of purchasing is more positive. (3) The emotion of purchasing is more positive, the possibility of impulse purchases is higher. (4) The level of psychological distance has no direct influence on the items that passenger purchase.
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