Analysis of Factors Affecting Backers’ Fundraising on Reward-based Crowdfunding

• Main Authors: Chen, Cui-Ping, 陳翠萍
• Other Authors: Li, Yung-Ming
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/28k23n

碩士 === 國立交通大學 === 資訊管理研究所 === 106 === The rapid development of network and information technology has brought unprecedented impact to the financial industry. The term ‘FinTech’ is broadly referred to use technology and network to provide lower costs and more efficient financial services or products to the public. Crowdfunding, which is one of aspects of FinTech, providing an innovative method for entrepreneurs to raise funds directly from the crowd rather than from traditional intermediaries, such as Angel investors and banks. Though the market of crowdfunding is still on the growing trend, the success rate of crowdfunding projects is less than 50%. Therefore, we use data from Kickstarter to find what factors are correlated with the numbers of backers of all projects and projects of different categories by using multiple linear regression model. The result shows that variables including projects goal, description information such as FAQs, updates and comments as well as the rewards characteristics are significantly affecting the number of projects backers. Besides, variables have different effect on projects backers of different categories, several factors show significantly effect on some projects but totally different results of others. It can help entrepreneurs to better understand backers’ funding decision and attract more backers in order to increase the success rate of crowdfunding projects.