| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 106 === The main purpose of this article is to research why baseball fans stick to sport text, and how they interpret sport broadcasting text. To explore baseball fans' entertainment experience, the framework of this research developed from “Narratology”, also combine the idea of television aesthetic and sport fanship.
This research combines both textual analysis and semi-structured in-depth interview metheods. The result shows that international baseball broadcast texts are more readable to audience, and easily entertain them. Compared with watching baseball game in presence, baseball broadcast texts provide more space for audience to explain by theirselves. Baseball Fans' aesthetic experience is the key factor of enjoying baseball broadcast texts.
Televesion aesthetic make baseball broadcast texts being the fundametal of audiences' aesthetic perception. Because baseball fans' daily life full of baseball texts, so their attitude toward win or lose are comfortable. Purist fan will interpretate baseball broadcast texts by aestetical view, and the sport aesthetic and spirit become the core of entertaining experience.
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