Analysis of International Business’s Localization and Adaptation- in the Case of ASML

• Main Authors: Yeh, Hsiao-Wen, 葉曉文
• Other Authors: 林亭汝
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/a36te7

碩士 === 國立交通大學 === 管理學院科技管理學程 === 106 === With the rapid interaction and connection of global market, it is crucial for international corporations to take action whether to implement standardized business strategy or to adapt their business strategy and fit it locally when they decide to expand the operations to the global markets. The research will first review how international corporations grow, expand, then move forward to study the topic of marketing mix, business model and corporate culture. A case study on ASML Holding NV (ASML) will be conducted by secondary qualitative study as well as in-depth interview to examine the operations of ASML Taiwan. The research aims to summarize the business model of international corporations, and to study crucial factors of international business adaptation by case study research.