The Relationships among Online Social Support, Sense of Virtual Community, Exercise Identity and Sports Participation

• Main Authors: YU, TING-HUEI, 余庭慧
• Other Authors: CHEN, CHEN-YUEH
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7xgx6f

碩士 === 國立體育大學 === 休閒產業經營學系 === 106 === The purpose of this study is to explore the virtual community users, their online social support in the virtual community and the relationship between the sense of virtual community, exercise identity and sports participation. Method: The research uses the questionnaire survey procedure, by judgmental sampling invite users to participate in questionnaires through PTT Muscle Beach Board, PTT Fitness Board, Facebook Fitness Program, etc. The data has confirmed after the return analytic method. The majority of fitness virtual community users is men, the age between 21 and 30 years old, their education level is mainly universities and research institutes. The average score for the sport participation 26 points. The results showed that the online social support in the fitness virtual community had a positive effect on the users' sense of virtual community and exercise identity. The sense of virtual community had a positive impact on the exercise identity. Exercise identity also positively affects the sports participation. Conclusions: The sense of virtual community plays an important role in the exercise identity and sports participation of the user. Users can communicate and interact through this network platform, and recognize the role of the athlete. The manager of the virtual community should strengthen the link between users, and physical fitness can be implemented from the psychological and emotional strategy to proceed sports. Keywords: Online Social Support, Sense of Virtual Community, Exercise Identity, Sports participation