Case Study on the Business Model Innovation of a Regional Food Wholesale Company

• Main Authors: PAN, JUNG-SUNG, 潘榮松
• Other Authors: TSENG, HSI-PENG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/8xg5d5

碩士 === 國立暨南國際大學 === 兩岸高階主管經營管理境外碩士在職學位學程 === 106 === The purpose of this study is to explore innovative business models for the traditional food wholesale industry, using case studies, expert interviews, workshops and focus groups as methods. The research found that the innovative operation of the traditional food wholesale industry includes six facets, (1) value proposition innovation, from [warehousing-logistics] to [headquarters-store] mode; (2) customer segment innovation, from traditional B2B mode, changed to B2B+B2C mode; (3) Product innovation, from traditional processing plants and traders to purchase goods, increase the differentiation of local small-scale agricultural production; (4) Logistics model innovation, from traditional large warehouse shipments, Changed to shipment from the store, reducing inventory pressure; (5) service innovation, including providing more precise and customized services for corporate customers, providing smallholders' sales channels and logistics, matching small farmers and food processing plants, providing food professional consultation and Food and Agriculture Education Knowledge Transmission Service; (6) Growth Strategy Innovation, [Headquarters-Store] mode allows existing enterprises to develop their stores in a branded manner and increase their growth channels. This study also proposes the benefits that the case study object may bring to the innovative business model.