Tourism Factory as Smart Park-The Case Study of Kavalan Whisky

• Main Authors: Wu Sheng Hu, 吳勝湖
• Other Authors: YANG,MIN-CING
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7mh5jy

碩士 === 國立暨南國際大學 === 兩岸高階主管經營管理境外碩士在職學位學程 === 106 === From 2017 onwards, the “TOURISM 2020,Tourism Sustainable Development Strategy” promoted by the Tourism Bureau has five main directions: exploring multiple markets, promoting national tourism, transforming the coaching industry, developing smart tourism and promoting experiential sightseeing. The transformation of the Kavalan Single Malt Whiskey Tourism Factory into a smart tour is also on the trend of developing smart sightseeing. The researchers sought to explain the professional thinking of the Kavalan Single Malt Whiske Tourism Factory in the development of smart tourism through the exploration and analysis of the construction of a smart park, and how it should be followed up with the existing tourism factories in Taiwan. This study adopts a multiple case study method. It aslo develops and compares its products, activities, services, experiences, stories, and fields with APPs for the four tourism factories in Nantou. A proposal was made for the introduction and implementation of business models for the smart tourism of the Kavalan Single Malt Whiskey Tourism Factory   In short, smart services are in the lead-in period of the life cycle. The Kavalan Single Malt Whiskey Tourism Factory must be properly planned and implemented, it will continue to observe its benefits for a long time. The implementation of smart tourist services is based on humanity; the intelligent service for tourism services that can not be delivered only through technology creation, instead it should be carefully evaluated; and it should be tailored to the nature of the own tourism factory itself.