| Summary: | 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 106 === The tea industry in Lugu Township is indispensable for the study of Taiwan’s tea industry. As time goes, the tea industry has faced the global competition and operating difficulties that reached the critical point in which it needs to be transformed. Taiwan’s tea industry has also responded to this trend. In addition to the improvement of tea quality, it is also needed to further improve production, marketing, and promotion thus the tea industry can sustain continuously.
This study mainly focuses on the transformation of individual cases and the government policies to achieve sustainable management. Through the resource-based approach, historical research approach, and case-study approach, researchers analyzed the problems encountered during the entire transformation process, faced with problems, solved problems, and finally proposed effective methods for improvement. As soon as we overcome difficulties, we will continue to advance and achieve our perfect results today.
Looking at the results of the study, the researchers studied and concluded the case in three directions.
First, vertical integration of the tea industry chain be done. In three directions, tea planting, tea processing, tea circulation and consumption, and upstream, middle, and downstream manufacturers have strategic alliances to increase their competitive advantage.Second, the combination of cultural creativity and leisure industry, the case deeply loves the art of pottery and the culture of tea ceremony, plus the operation of the bed and breakfast, combined with the development of the leisure industry in Taiwan.
Third, the innovative R&D capability shows that the cases can be invincible in the competitive Red Sea. The development of organic tea has injected a new force into the trend of self-cultivation.
From the perspective of its operating companies, the case has made good use of its unique internal resources, grasped opportunities, coordinated with the timely transition of government laws and policies, changed the operating model, analyzed its own advantages, and adjusted its operating and management strategies. Constantly seeking new changes, this period can provide a reference for the tea industry in Taiwan.
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