Key Determinants Of Disease Awareness Activities In Pharmaceutical Companies

• Main Authors: HU,LI-CHUAN, 胡麗娟
• Other Authors: CHEN,CHIEN-LIANG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/t9n68u

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 106 === Taiwan's pharmaceutical marketing market is fiercely competitive. The purpose and strategy of marketing must be effective. The purpose of any marketing model held by pharmaceutical companies is to give hospital doctors a deeper impression and to increase the quality of relationships between pharmaceutical companies. This study explores the key determinants of pharmaceutical company's disease awareness activities from pediatric endocrinology. We can provide these research results to pharmaceutical companies for future reference. In this study, we conducted in-depth interviews and interviews with doctors through field trips. A total of 12 valid questionnaires were retrieved and the key determinants were analyzed using analytic hierarchy process. The result is: 1. The topic is the most important: 20.3% 2. The next is speaker: 11.6% 3. Event location: 10.3% This study shows that in the plan for disease awareness activities for pharmaceutical companies, physicians regard highly-regarded activity topics and lecturers with professional knowledge and clinical experience as the most important issues. If you have a good event location, doctors will be promoted to participate in the pharmaceutical industry. The willingness of academic activities.