| Summary: | 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 106 === After 2009the Republic of China Executive Yuan began to focus on planning and promoting the "6-Emerging Industries" cover one "tourism" industry, the Tourism Bureau to promote the "Excellent tourism pilot program" in 2009to 2014 for the implementation ofTaiwan's tourism industry is flourishing, " the development of international tourism, domestic tourism to enhance quality and increase foreign exchange earnings, "for the idea of the goal,
「Taiwan Easy Go (Attractions connection) Tourism Services Scheme」 was to create a seamless travel information sightseeing and feeder services implementation plan.
「Taiwan Easy Go」 to take visitors from April 2010 officially launched so far accumulated more than 12.3 million passengers, while the total annual take for each person from 2010 to 76 million passengers to 2015 years of 335 million people.
The study by depth interviews with stakeholders in order to understand the plan after the implementation of push units, implementation units, as well as the potential use of unused ethnic groups for "Taiwan Easy Go" plan content, the merits of project goals and plans, learn the extent and degree of finishing feel, after explore recommendations and conclusions, to become Taiwa「Taiwan Easy Go」of brand excellence.
|
|---|
