The Research of The Marketing Strategies from The Perspective Of RBV and MBV : A Case Study Of Packaged Beverages of Taiwanese Company in South China
碩士 === 國立暨南國際大學 === 國際企業學系 === 106 === Abstract China retail industry kept a steady growth and the total sales of consumer goods reach 6717.7 billion. China FMCG sales grew by 12.9% in the 12 months to 2012. According to the report ‘’Looking to China’s market” by AC Nielsen published 2005 and the st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w4zma9 |