The Moderating Effect of Government Policy upon the Relationship between Purchasing Intention and Behavior Concerning the Green Innovative Products - Evidence from the Residential Solar Photovoltaic Systems in Taiwan from the Perspective of the Theory of Planned Behavior
博士 === 國立暨南國際大學 === 國際企業學系 === 106 === The Theory of Planned Behavior (TPB) used to be widely supported regarding the general low involvement products. With the rise of the green innovative industry, however, numerous green products feature high involvement and innovation, which leads to a purchasin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jfghsj |