| Summary: | 碩士 === 國立暨南國際大學 === 公共行政與政策學系 === 106 === In this study, by "Policy Marketing" and "Network Governance" point of view, to understand the marketing strategies of coffee, antler and scorpion in Guxing Township. The aim of this study is to explore the specific network governance model for Marketing Local Specialty Industry in local government. The results of this study consequently, included: (a) First, established the rule of evaluation for Local Specialty Industry. (b) Secondly, linked resource by local enterprise and central government. (c) Finally, Holding festivals and marketing activities. Additionally, the key point in this study is the “Political Problems”, and the most of local governments affected by the former key point in Taiwan.
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