A Study on the Business Model of Franchise Ice andDessert House Chain and Self-branding.

• Main Authors: Kuang-ChuHung, 洪光珠
• Other Authors: Shih-Chieh Fang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/ncvfa5

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 106 === Startup is a dream for most of the Taiwanese, many people deposit their earning for a dream come true. Unfortunately, 80 – 90% of the first startup fail in first year. How do we increase the percentage of successful? “Business Model Generation” mentions Business model are prevalent and widespread tools used in commercial. In practice, would a proactive and disruptive innovation business model guarantee a successful startup? This study aims to explore startup budget, scale and business plan in order to make a startup success by evaluating the cause and effect with business model canvas. The goal is to provide a reference / model for the entrepreneurs and dismal failure. This is a qualitative research of the shaved ice business model in five different scales, models and countries. Based on the analysis result, the significate different is obvious in three dimensions: differentiate, competitive and strength. Focusing on the four factors of the business model (customer value proposition, key activity, key process, profit formula) with creative thinking and creative inspiration is the breaking point of the red sea and build a new market.Business model is often the most challenging part of communicating your startup idea and the tool of finding out your competitive advantage. Drive strategic differentiation with business model canvas leads a feasible thought.