Investigating the Source of Brand Personality in the Crowdfunding Context
碩士 === 國立成功大學 === 國際經營管理研究所 === 106 === Crowdfunding activities has been growing rapidly in the past few years. Many project creators are able to gather enough fund to establish their project, a few of them successfully attract much more supports than what they need, but also many projects fail to g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ms5543 |