Location Disclosure via Mobile Application: Understanding Users Behavior When Check in on Facebook

• Main Authors: Nguyen HaVy, 阮河薇
• Other Authors: Jeng-Chung Chen
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/mugd9v

碩士 === 國立成功大學 === 國際經營管理研究所 === 106 === Facebook has become the most visited social network and check in on Facebook has been considered as one of the most popular location based information sharing activities recently. Hence, this research is conducted on the growth of Facebook and analyze the users’ behavior when using social network sites features, particularly Facebook and its location based information sharing. This research has been conducted based on Communication Privacy Management theory in order to understand which elements influence people’s privacy rule whether revealing or concealing personal information, together with Privacy Calculus theory to see the connection between risk and benefits, explaining people’s tradeoffs decision when it comes to privacy and personal information