Lock-in Effect in O2O: An Example of Bookstore

碩士 === 國立成功大學 === 企業管理學系 === 106

Bibliographic Details
Main Authors: Wan-ZhuChang, 張菀筑
Other Authors: Meng-Kuan Lai
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/2b9d4s
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spelling ndltd-TW-106NCKU51210022019-10-07T03:38:50Z http://ndltd.ncl.edu.tw/handle/2b9d4s Lock-in Effect in O2O: An Example of Bookstore 線上線下整合的鎖定效應:以書店為例 Wan-ZhuChang 張菀筑 碩士 國立成功大學 企業管理學系 106 Meng-Kuan Lai 賴孟寬 2018 學位論文 ; thesis 86 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 企業管理學系 === 106
author2 Meng-Kuan Lai
author_facet Meng-Kuan Lai
Wan-ZhuChang
張菀筑
author Wan-ZhuChang
張菀筑
spellingShingle Wan-ZhuChang
張菀筑
Lock-in Effect in O2O: An Example of Bookstore
author_sort Wan-ZhuChang
title Lock-in Effect in O2O: An Example of Bookstore
title_short Lock-in Effect in O2O: An Example of Bookstore
title_full Lock-in Effect in O2O: An Example of Bookstore
title_fullStr Lock-in Effect in O2O: An Example of Bookstore
title_full_unstemmed Lock-in Effect in O2O: An Example of Bookstore
title_sort lock-in effect in o2o: an example of bookstore
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/2b9d4s
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