An Analysis of Motorcyclists’ Behavioral Intentions toward Wearing Full Face Helmets

• Main Authors: Da-WeiCheng, 程大維
• Other Authors: Zuoo-Ding Lin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/75u4g3

碩士 === 國立成功大學 === 交通管理科學系碩士在職專班 === 106 === This study aims to investigate Pingtung motorcyclist whose intention toward wearing full face helmet on a motorcycle. Use the Theory of Planned Behavior (Ajzen,1991) theorizes. That individuals’ behavioral intention is affected by their attitude, subject norm and perceived behavioral control. This article adopted a quantitative research method using questionnaires to collect data.The samples in the study contain 310 motorcyclists and 301 useful questionnaires were collected. The objective of this study is to explore the relationship among attitude, subject norm and perceived behavioral control. by using structural equation modeling(SEM).The research using SPSS and AMOS to be analysis tool. The results indicated that motorcyclist’s attitude toward the theory is positive and the subject norm is the most important factor that affects behavioral intention.