| Summary: | 碩士 === 國立成功大學 === 工業設計學系 === 106 === Since 2008, the crowdfunding platform has become one of the main sources of funding for start-ups. The Crowdfunding provides a brand-new business model. New ventures can share their ideas and gain the resources and influence from the platform. In the domestic and overseas rewarded fundraising platforms, the design type of fundraising project is the highest fundraising amount, the average successful fundraising is more than NT$1.8 million. However, the success rate is only 35.48%, which is far lower than that of publishing and leisure. Nowadays, most of the studies focus on the wide range of success factors of crowdfunding, and different types of project success factors are also not the same and are less explored from the perspective of individual project types.
Therefore, this study uses the exploratory research method to explore the success factors of previous literature for fundraising, followed by in-depth expert interviews, interviews with fundraisers, fundraising platform consultants and heavy sponsors, adjusting the success factors in the six facets, and finally using the semi-structured questionnaire interviews and the Likert scale, learn about the key factors that influence sponsors. The research results are for the design type of fundraising projects. The main purposes of fundraisers are fundraising, advertising, market testing and attracting channel investment. The key factors affecting whether the fundraiser sponsors the project are the exclusivity of the product, whether it can solve the problems in life, the cost performance of the product itself, the sense of design, the trust in the team and the product, and whether there is a society that operates potential customers, actual test information or videos, complete project timelines, and commitment to providing transparent funds accounts. At the awareness stage, the title and copy are the most effective fundraising methods. In the persuasive phase, it is possible to cross-operate with the key factors of success obtained above. This study expects to summarize the key success factors of the product design type, which can be used for the future project, and to improve according to the evaluation results, and improve the success rate of fundraising.
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