| Summary: | 碩士 === 國立勤益科技大學 === 資訊管理系 === 106 === Market has highly developing and rapidly expanding in the period of easy accessibility in product information and purchase options throughout network. Therefore, business’s innovation of new product and its development are important to business expansion and keeping it at an advance position in this competitive market. Moreover, business must understand its customer’s need to accurately analyze the market demand and plan its new product developing strategies. This article applies Kano two-dimensional quality model to explore the difference in need and satisfaction of new product development in today’s market. Thus, we will design the questionnaire for the experts and academic from this research area. The factory can understand the consumer’s factors of demand and preference in using and purchasing the new product. In the design scheme, the proposed method uses the Kano quality model to classify the essential elements as Attractive, One-dimensional, Must-be and Indifferent quality, etc. then add the total quantity to get average value. After obtained the quality weight values and the expert’s average value, the proposed scheme ranks the weights of quality function, arranges the priority of executing engineering technology and obtains the important key factors of new product development.
|
|---|
