The Influencing Effects of Experiential Marketing on Experiential Value for Theme Restaurants – The Sensory Experience as an Antecedent
碩士 === 國立勤益科技大學 === 專案管理研究所 === 106 === In the past, research on experiential marketing was all measured by the strategic experiential models of experiential marketing (sense, feelings, thinking, action, and relation) and explored the cause-and-effect relationship between it and other variables. How...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y3f7h4 |