The Study of the Analytic Network Process (ANP) To SelectA Type of Channel For ConvenienceChain StoreOn Taiwan Region

• Main Authors: CHANG,CHUN-LIANG, 張圳良
• Other Authors: Maw-Yang Hsu
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/c952jw

碩士 === 國立勤益科技大學 === 流通管理系 === 106 === In 1979, chain supermarkets first introduced to Taiwan, which was favored by many consumers. Many retailers chose to change the new sales model and formed a chain craze. Therefore, the successful transformation of some retailers into Chain convenience stores, in line with the trend of information technology retail development of new business models, increase operating performance and performance. In this study, we use the ANP to establish a hierarchical structure of network service quality, sorting out the evaluation criteria from the literature, conducting a questionnaire survey for industrial experts, and constructing a hierarchical structure. The three chain supervisors are the unified super- And Laier Fu, using the ANP method to find out the Omni-Channel new retail model that is most suitable for integration in Taiwan, based on its business model and business strategy, Enterprises to create greater revenue efficiency.