Exploration on the Consumption Value of the Mobile Phone Internet Unlimited Plan User with the Means-End Chain
碩士 === 國立勤益科技大學 === 企業管理系 === 106 === The mobile internet unlimited plan is currently popular in Taiwan. The huge market share occupied by the mobile internet unlimited plan in Taiwan can be reflected from the telecom operator’s unlimited promotion wars to the recent “499 Chaos”. However, when selec...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2u54qp |