THE IMPACT OF CONTENT MARKETING IN SOCIAL MEDIA ON CUSTOMERS PURCHASE INTENTION OF THE HOTEL INDUSTRY
碩士 === 國立勤益科技大學 === 企業管理系 === 106 === From academicals implication of this research relates to filling in the knowledge gap of the influence of content marketing on customers purchase intention of the hotels. The results of this study measured the key variables and provide meaningful results for eac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5t6sz5 |