The Business Strategy of Real estate development in Taiwan : A Case of H Company

• Main Authors: Jin-Biau Chen, 陳錦標
• Other Authors: 楊東曉
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/p9hqqe

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 106 === The market conditions of real estate development in Taiwan are changing rapidly. The most important factor is not only the policy, but natural disasters, technology and population structure will all affect the situation. 　　Creating a sustainable environment and serving as a leader in various industries has become an important issue. Therefore, using the Ansoff Matrix, White market strategy and business model to analyze the changes of business and market. Then through the planning and implementation strategy plans, that include of apartment, smart house, hotel and catering. It is expected that H company will continue to grow, achieve corporate social responsibility, and aim for sustainable development. It also expects that the research content will contribute to real estate development in practical operations.