A Study of The Effect of E-sport Event Spectators'' Motivation on Their Repurchase Intention

碩士 === 國立中興大學 === 行銷學系所 === 106 ===   As of May 2017, Taiwan’s e-sports population has reached 1.726 million. Taiwan’s e-sports players won many time on international games’ championships. Taiwan has so many excellent players and e-sports population, so vendors build the e-sports venues, just in 201...

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Bibliographic Details
Main Authors: Jia-Hua Jhang, 張家華
Other Authors: 蕭仁傑
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/daf4az