| Summary: | 碩士 === 國立中興大學 === 科技管理研究所 === 106 === Mobile payment has become one of the most popular payment methods in recent years. There are more than ten mobile payment service providers in Taiwan. It is an important issue to promote the usage of mobile payment for service providers.
The objective of this study is to examine the factors for the users’ adoption intention of mobile payment based on technology acceptance model, perceived security of use, privacy concern, compatibility and perceived self-efficacy. People’s disposition to trust is also considered as the moderator in this research. Online questionnaire survey was conducted and the results of data analysis suggested that perceived ease of use and perceived usefulness are significant predictors of mobile payment adoption intention. Predictors of adoption intention show different influence for people who are different in level of disposition to trust. Specifically, people with high disposition to trust were influenced by perceived ease of use and perceived usefulness; while people with low disposition to trust are influenced by compatibility and perceived self-efficacy. perceived usefulness and. In addition, people with low disposition to trust are also affected by perceived ease of use and perceived usefulness depends on whether they had experience using mobile payment.
Findings in this study can contribute to practitioners who need to promote the usage of mobile payment by designing appropriate messages to people with different trust propensity.
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