Multi-sided Market Ecosystem and Business Model - A Study of P2P Platform

• Main Authors: Jou-An Chou, 周柔安
• Other Authors: Liang-Chuan Wu
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/28cgbu

碩士 === 國立中興大學 === 科技管理研究所 === 106 === As P2P platform has become more and more popular nowadays in various fields, it has changed the form of transaction and made big threats against the traditional banking transaction. According to current literatures, P2P currency exchange is a concept and business model which helps people to transfer money bypass the irrational exchange rate of the traditional financial institutes. It reduced the required transfer fee and information asymmetry. However, P2P currency exchange platform is facing the business lose gradually due to the lack of the users on the platform. According to current study, P2P literatures mainly focus on the technology applied in the system and the new Business Model developing, they rarely discuss extension usage. As distinguished from previous P2P transaction model, it only discusses the two-sided transaction, and mostly focuses on cash flow related topics. This study focuses on the new application of P2P transaction model on cross-nation, multi-sided market, includes the adoption and the related Business Model. This is the new extension usage from the original P2P concept and become much more practical with multiple Products, Services and other kinds of business activities involved in it. As a consequence, this study can build a big transaction platform based on P2P concept which can apply for the cross-nation multi-sided market and constructing a huge ecosystem in a practical way. This extension usage of the P2P platform helps to gather more and more roles and users and make a strong adhesion of all sides. The most important is making a huge benefit to them.