| Summary: | 碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 106 === This study analyzes how Taiwanese Muslims construct and negotiate their identity through impression management on social network sites (SNSs). The findings demonstrate that their impression management on SNSs serves as a response, if not resistance, to the preexisting power structure underlying the global circulation of knowledge on religion and ethnicity. First, this study demonstrates that they have developed a uniquely local identity of being Taiwanese Muslim, combining the religious identity and Taiwanese citizenship. Secondly, this study illustrates Taiwanese Muslims’ strategies of impression management on Facebook. By applying the dramaturgical approach, this study explores how Taiwanese Muslims present appropriate impressions as a response to the ways in which Muslims and Islam are perceived in the society. They believe Taiwanese users on Facebook have superficial understanding about Muslim and Islam but the society’s negative stereotypes are only against Middle-eastern Muslims. Therefore, they develop three main strategies of identity expression: 1) deliberating sources of correct information about Muslim; 2) highlighting the ‘ordinariness’ of Muslim people; 3) presenting a highly disciplined self. Faced with the challenge of context collapse on SNSs, some of the Taiwanese Muslims developed managing skills and learned to segregate audience by applying custom friend list, tagging review functions and even creating new pages to maintain the confines between their own stages and other performers.
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